How to find streamers who play a specific game
If you know which game your target audience already plays, you know which creators to reach. Find streamers and YouTubers who cover that exact title, not the genre broadly but the specific game, and you get the tightest possible audience fit before you write a single email. Here's how to do it systematically.
By the numbers
- YouTube's search filters let you restrict results by type, including channels. (YouTube Help: search filters)
- Curator Connect reaches up to 100 Steam Curators per campaign, up to 5 copies each, once the store page is public. (Steamworks documentation: Curators)
Search by game title, not genre keyword
On Twitch, you can browse the directory for any game title and see who is live or has recently streamed it. Filter for channels below 500 average viewers to find micro-streamers; larger channels tend to move on quickly. Look for VODs to confirm the streamer returned to the game more than once. Repeat play is the key signal.
On YouTube, search the game title and filter to channels. This surfaces dedicated channels rather than one-off uploads. Sort by relevance, then cross-check the channel page to see how often they post about similar titles. A channel that has made three or more videos about a comparable game in the last six months is a strong target.
CreatorScout runs this search for you. Paste your Steam link and it proposes comparable games from your store page's user tags; you confirm them before anything runs, and it returns YouTube and Twitch creators with how many of those comparables each one covers, their audience size, recent activity and a contact email where the creator publishes one. You can see the result on a public page like creators who cover Vampire Survivors, and the survival creator page sums up what creators in that genre respond to. Searching is free to start; the plans page shows what Pro adds.
Read the signals of genuine fit
A creator who streamed a game once, hit low viewership, and never returned is not the same as one who built a series around it. Look for: multiple videos or sessions, a comment section that references the game repeatedly, and a description that positions the channel in the genre. Those signals mean the audience arrived for that kind of content and expects more.
For Twitch, check the channel's game history rather than just the current category. Many tools (including TwitchTracker) let you see what a channel has streamed historically. A streamer who returns to your genre regularly, even if it's not their main category, is more valuable than one who covers it once.
Build a ranked list and filter by contact availability
Once you have a raw list of creators who cover your target game, rank them by: recency of coverage, frequency of coverage, audience size (micro first), and whether a contact email is available. Creators without a public business email can still be reached via DMs, but email tends to have higher response rates for outreach.
Aim for a shortlist of 30–50 before you start writing pitches. Going in with a curated list means every email you send has a strong reason behind it, not just 'you have a big channel.'
Pick the comparable games before you search
The quality of the list depends on which game you search, and the obvious choice is often wrong. The biggest game in your genre is usually covered by large channels with little reason to pick up a small indie title. A comparable with a similar scope, price and audience to yours tends to surface creators who actually play games your size.
Steam's user tags are a good guide here because players apply them, not the storefront. Search two to four comparables rather than one: a creator who appears under several of them is a stronger match than one who played a single title once.
On YouTube, the search filters include a result type, so you can switch from videos to channels and see who keeps returning to a title instead of one-off uploads.
Steam Curators are a second list worth checking
Some creators also run a Steam Curator page, and Steam has a free tool for reaching them. Curator Connect sends a copy of your game straight into a curator's dashboard, without a key, to up to 100 curators per campaign once your store page is public. Valve notes that curators can also have followers on YouTube and Twitch as well, so a curator who covers your comparable game may already be on your streamer list.
Frequently asked questions
Can I find streamers for a game that hasn't launched yet?
Yes. Search for the closest comparable title that's already live on Steam. Creators who cover that game have the audience your game is built for. You'll refine the list once your own game is out, but the comparable-game method works at any stage.
What's the best free way to find streamers for a specific game?
Twitch's own game directory shows active streams by category. For historical data, TwitchTracker (twitchtracker.com) lets you see which channels have streamed a given game over time. For YouTube, a channel-filtered search by game title surfaces dedicated creators.
How many creators should I target for a first campaign?
30–50 well-matched creators is a practical starting point. Below 30, a low reply rate leaves you thin on coverage. Above 50, personalizing each pitch becomes unrealistic and quality drops.
How can I tell a genuine fit from a one-off appearance?
A creator who streamed a game once, hit low viewership, and never returned is not the same as one who built a series around it. Look for multiple videos or sessions, a comment section that references the game repeatedly, and a channel description that positions it in the genre. Those signals mean the audience arrived for that kind of content and expects more.
Should I filter Twitch streamers by viewer count?
Yes — filter for channels below roughly 500 average viewers to surface micro-streamers, who are far more likely to read a DM and pick up a small indie title. Larger channels tend to move on from a game quickly, so a smaller streamer who returns to your genre regularly is usually the more valuable target for a first campaign.
Which comparable game should I search for?
Not automatically the biggest one in your genre. Pick two to four games with a similar scope, price and audience to yours, using the Steam user tags players apply to your game as a guide. Creators who appear under several of them are your strongest matches.
Related guides
Keep exploring
Find the right creators for your game
Search any comparable game, filter by audience and platform, and track your outreach end-to-end.
Start searching free